This season, you can’t hide from color—the brighter the better, especially for the kiddies. Let’s face it, lively color schemes are the new black. Some of our fave pops of color come to us from the boys (we’ll be stealing…). Here are a few hidden extras we just had to shine a light on (as if they weren’t bright enough!). Looking cool like his big bro is easy in a pair of striped blue aviators, while perforated slip-on kicks rock in a handful of fun shades (we love neon yellow!). For the time-obsessed lad into counting down ‘til Friday, a standout sports watch makes a great starter timepiece. Go bright boys, we dare you!

We love getting scooped on the latest shoots from our photo team. OK, that’s an understatement….we really love it. From the moment they start packing up the shoes, clothes, and props, we’re already anticipating their return. Visions of mini models posing, fans blowing, and cameras flashing dance in our heads—we want all the deets. This time around, the kids/baby shoot was all about bright color (those shoes!) and so-cool handmade papier-mâché props (hand over that giant fortune teller, please). Check out a few behind-the-scenes snaps. We dare you not to be as excited as we are!

Even though everything’s gray and bleak around here (is winter in full force in your neighborhood, too?), we’re totally buzzing with thoughts of spring. Here’s a peek into the look and feel of our upcoming collections—sunshine, warmth, and easy-breezy days will be here before we know it!

For women, it’s all about deliriously unexpected color. We’re pairing richly hued tops with even brighter bottoms—think colorblocking taken to a whole new level. Also, clean, retro silhouettes à la My Week with Marilyn, with a very modern sensibility.

For men, our all-consuming obsession with color continues. Youthful, carefree-yet-refined looks with a nod to road trips and the open road. Get ready to pack those bags…

For kids, we’ve got three words for you: BOLD, FUN, and COLOR (are you seeing a trend here??). The coolest youngsters on the block are definitely dressing themselves—mixing & matching outfits their way, every day. Watch out, mom!

And finally, for our beloved baby collection, we’re focusing on those cherished, incredibly special first moments with a new little one. Sweet, lovely pieces evoking lots of whimsy and emotion.

Love, love, LOVE how designer, Isabelle Rancier juxtaposes our denim vest with super shiny shorts. [Refinery 29]

It’s looking likely! With whispered-about mood boards and swirling rumors—is DVF designing a GapKids line? [WWD]

We love this style choice, courtesy of Jessica Alba: toughen up summer’s hit maxi with a denim moto jacket. [Denim Blog]

Holiday weekends bring the best shopping—what’d you buy this Memorial weekend? We love Vera’s dress pick. [Lady and the Blog]

How cool is this quirky boy-meets-girl look from Christina Ricci (brought together with our very own skinny jeans, of course!)? [Modern Destiny]

Denim gets a clean and easy look for summer. Overalls are back, but with a sophisticated twist—are you skipping/loving lightweight denim’s warming trend? [WhoWhatWear]

Always our gal when we’re craving a sartorial pick-me-up, we recently spotted blogger and style queen extraordinaire Geri Hirsch of Because I’m Addicted sporting, like a true trailblazer, a denim vest not from our women’s department—but from the kids’! That got us thinking…what other gems await us in boys’ size XL (like this adorable jacket)?

Photos courtesy of [clockwise]: Because I’m Addicted; Teen Vogue editor Mary Kate Steinmiller wearing a crewcuts boy’s sweater on The Sartorialist; blogger Camille Rushanaedy of Childhood Flames in a GapKids boy’s jacket; Oh Joy! blogger Joy Cho in a crewcuts girl’s polka dot top.

Local SF blogger, Taylor, puts a new spin on our cargo jacket and flares. [Refinery29]

Planning a weekend getaway? Packing’s an art—here’s a tip: our city flats are a perfect grab-and-go pair! [Daily Candy]

Something we’re into right now: nude and neon. A bright skinny belt can be just enough! [Style/Stalk]

Damien (formerly of GQ!), our men’s concept designer, talks one of his fave NYC spots. [Racked]

Summer booties are the new flip flops—our gladiator wedge adds a tough twist to a sunny look. [Refinery29]

At the Harper’s Bazaar office? 3 editors (in 1 day!) rock our black wedge booties. [TwitPic]

Legging jeans, flats, and a drapey leather jacket—Ashley takes a few of our faves and creates an effortlessly cool look. [Life, Love, and The Pursuit of Shoes]

Pool Party! We have suit envy for this sweet baby girl two-piece too! [MomFinds]

Work means business—but that doesn’t always mean suits and ties. Now, there’s a place for denim, from nine to five. [Daily Candy]

Pretty little things for sunny days—we’re craving delicate blouses, like this one. [StyleList]

We’re so excited! First, our Style Collective friends styled our white jeans, and then they posted some adorable outtakes! [The Style Collective]

Is snake the new animal print? We’re into it and adding little accents here and there with our skinny belt. [WhoWhatWhere]

What to dress like Blair? Learn how—with our cuffed shorts. [Style/Stalk]

Introducing Anatole. Mom is among our best-dressed at headquarters so of course her eldest is head-to-toe just so, even at the playground. He’s the picture of simplicity too, though—no? Which is just as it should be on a sunny spring day.

American Apparel T. Gap cargo shorts. TOMS shoes.

Three stylish women. Three amazing locales. One chic little blog. Lifelong friends, Sybil (Austraila), Leslie (NYC), and Laura (SoCal) write about all things visually fabulous and obsession worthy. And that includes their stylistas-in-training (yes, The Style Collective is officially a girl’s club!). So, we asked them to outfit their little ones in our white skinny jeans—undoubtedly summer’s hottest trend—and they created some pretty adorable ensembles.

Jaiden, 6 1/2 years.

Religion shirt. Gap skinny cropped jeans. Zara flats.

Lana, 2 1/2 years.
Stella McCartney Kids top. Gap mini skinnies. Saltwater sandals.

Scouring the fashion mags for the next trends to try? We are. What we’ve learned so far: The wide leg is back in a big way. Play with prints—all of them, and all at once. And what about kids? Well, they want to dress just like us.

The mini-me look for kids is sophisticated, cool—but still sweet. It’s everything you want, only smaller. Check out a few of our favorite picks. Which trends will you and yours play with?

1. Wide Leg  2. Oversized Plaid  3. Frills  4. Rockabilly  5. Colored Khaki
6. Lace  7. Ditsy Florals  8. Neon  9. Laceless Sneakers  10. Fedora